What They Will NEVER Teach at NSA #nsa10

By Larry Chiang
http://www.whattheydontteachyouatstanfordbusinessschool.com/blog

I got booked to speak at NSA without anyone ever having seen me speak.

Let me repeat that.

Before speaking at NSA, I do not believe any NSA member has seen me on stage. I say this not to impress you, but rather to show that my techniques work. The techniques I'm talking about center around granular strategies to get an NSA speaker paid speaking gigs.

I share these with you at my peril. In no way do I financially benefit from revealing, "What They Will NEVER Teach at NSA". Enjoy and profit from these tips and text me/ email me your thoughts.

-1- Book Yourself at a Conference You're Not Speaking At

There's a saying that I'm making up: People that love you, tend to book you.

An event planner loves luvs loves meeting a speaker before they book them. In person sales calls are awkward. Getting them to travel to see you speak is a stretch.

My answer is to ask for an invite to attend a conference they're producing so they get to see you live. I'd also offer to be a back-up speakr

-2- Be More Entrepreneurial Getting Leads to Speak

I pay 50% commission.
I pay $5k cash on the spot.

We don't need to sign a speaker bureau contract to pay 50% comm as a one time cash reward.

We don't need just one speaker bureau, we can have many.

We don't just lead generate via the one speaker bureau, we can have the entire speaker community be our speaker bureau.

Without one speaker bureau exclusive contract..., I pay 50% commission.
I pay $5k cash on the spot.

-3- Crash Conferences, Network Event Planners

There is nothing more complimentary for an event planner than for a potential speaker to want to come to your event.

Use discretion and prep your target meeting planner.

-4- Be a BackUp Speaker

To continue on the "90% of life is showing up" mantra, I offer to attend as a back-up speaker.

Some of my "reach gigs" have been because I'm a back-up speaker. A reach gig is a booking that you do not quite deserve. A reach gig also takes you to the next level.

-5- Produce an AfterParty

I love keynote speakers that don't just fly in, speak and fly out.

The quantity of time I spend is just as important as the quality of time. A method to get credit for staying far after you speak, is to produce the afterparty.

Remember that as a speaker, you don't have to be the speaker in order to speak at your afterparty. An example is when you host an afterparty, you can produce a fireside chat. Produce a video like this one and people think you were a speaker too.

-6- Producing Workshops and Make Money Giving Away Tickets

Here is my secret workshop formula.

It solves the problem of
- selling tix to a gig you're speaking at
- selling tickets to an event that no one wants to come to
- selling tickets in a time when some are going to want to come free

Here is my secret trademark maneuver workshop formula.

I find a venue, time and location that jives, meshes and integrates into the environment from which I give birth to an event. Now to the point... you can make money giving away tickets.

I "sell" two batches of tickets. For example, an event with capacity of 120. I have the 1st batch of tickets at $65, but offer a 100% rebate. If you show up, you get your $65 back. If you blog the event, you get your $65 back.

Then after 60, $65 tickets are sold (on EventBrite) then I sell $75 tickets. These tickets don't have a refund.

-7- Do the Rebate Model vs a Free Book

I apply the same rebate model to my book.

Here are the devilish details...
- Juice the Amazon presales by rebating. I offer a full rebate if you email me back ONE thing you did based on my book.
- I also put my email and cell phone on every other page. I place it at the bottom as a call to action... err as a call to call or call to email.

--Lorenzo

#nsa10 What They STILL Don't Teach at NSA

What They STILL Don't Teach at NSA

By Larry Chiang

News flash. The public speaking inustry is in flux.

While I have some ideas that were recently accepted as the new truth... I actually have more scandalous ideas that are WAY more effective.

Here are some highlights from my keynote at the NSA Convention in the order that I'm writing them :-)

-1- Social Media in Under 20 Minutes Per Week

Just don't do it.

How old school am I? I am SO old school I'm not on LinkedIn.

The first 20 minutes I'd spend writing blog posts.

Like this one.

In concusion... Blogging = good. Update statues = bad

-2- What Patricia Fripp Does Not Teach.

I'm working on a new technique that battles 'partial attention disorder'... Its called "Pull Yourself Out of a Self Created Tail Spin On Stage".

You see our audiences cheat on us all the time with their cell phones and laptops. It augments attention wander-fication...

I don't like that.

I solve it in a bunch of ways.

One way is to put myself in "danger" by speaking out of control on stage. One technique is creating a tailspin where my speech is temporarily out of control.

For example, in the article, "8 Tips CS Majors Use to Be Like Pro Speakers", I recommend freezing up on stage. And then unfreezing.

You see mammals love to observe other mammals in distress. Admit it. You watch the hunting scenes on Animal Planet and you gape at the fender bender on the Highway 101.

Cause a pretend difficulty on stage and then recover to captivate 110% of the attention from stage during this 'partial attention economy'

-3- Perform "Two Way Keynotes"

Let Your Audience PDA. PDA is personal digital Assistant.

I let people control me the keynote speaker with their smart phone.

How?!

They can text message me a question.

Many things is two way now. Blogs are two-way.
Newspapers are one-way. And like dinosaurs that don't change, one-way will die.

Me I like living so I'm adapting my old school ways.

-4- Give Your Audience a Physical Reaction

I like making an audience taste both the sweet and the sour

The sour gets a physical reaction

-5- Charge a Deposit When You Speak For Free

Ever get burned when a free gig goes south or gets cancelled?

This is how I solve the free speech problem.

I charge the organization a "deposit".

So lets say I'm speaking at Boy Scouts of America or Alpha Kappa Psi's National Convention... I normally charge 20X, but those kids want me and negotiated me down to x. I say, look, let me 'sponsor' the event and I'll speak for free.

But pay me the X and if you don't mother scrachin' change my deal... I'll give you your X back

Done.

You speak with a quasi contract and Boy Scouts of America / Alpha Kappa Psi / Southern Baptist Ministers of America won't change/cancel/alter/fire your gig.

-BONUS- Star in Social Media By Doing Cool Real World Stuff

Get into other people's social media stream

For example, when I spoke at NSA... I didn't Twitter or Facebook (even though I'm friends with Evan and Mark, CEOs of twttr, fBook)

Let me repeat that. I didn't Facebook update or Tweet the grand fact that I was speaking. I just let others do it for me.

For example: Here's a Twit Pic

My 20 Minutes are up. Text me if u need me
650-283-8008

If you see a typo, email it to me larry @larrychiang dot com

My Next article(s) on "What They Don't Teach at NSA"

-Leave Your Book Sold-Out And Never Walk Around With It

-Be More Entrepreneurial Getting Leads to Speak

-Crash Conferences and Speak at Ones That You're Not Invited To

+1-407-301-
- Re: I know... Wanted you to tell Diane Lapp in the audience

+1-407-967-
Do BOTH Re: email newsletter + a blog. Call me anytime next week

+1-407-301-
Maurice, Old School = blogging

+1-813-789-
Did I do ok making it less geek?

+1-414-852-
Wisconsin!, Call me anytime next week about TWO WAY KEYNOTE-If u can text me two min before you call me that'd be great. LarryChiang

+1-720-334-
Call me anytime next week about doing a feed while speaking-If u can text me two min before you call me that'd be great. LarryChiang

+1-416-278-
Ans: Mike O'Neil & Lori Ruff. And DavidNoir
Q: What were names of Linked In experts?

610-716-
Is this REALLY David N. :). Btw, thx for the tweet + support

+1-240-893-
Nope, I like email marketing. Thx for coming! Call me if u need me

+1-615-482-
Call me anytime next week about afterparty. If u can text me two min before you call me that'd be great. LarryChiang

+1-443-983-
Call me anytime next week about 2 way tech interaction-If u can text me two min before you call me that'd be great. LarryChiang


+1-416-918-
Thx for coming and thx for Fripp recommendation

Mike O'Neil & Lori Ruff

+1-303-885-
Thx! Re: LinkedIn experts: Mike O'Neil & Lori Ruff

+1-407-301-
I do when the producing conf has a budget :-)
- Re: used a monitor to view questions/streams privately

+1-813-789-
I love email. I'm not great at email. Wanna do a guestpost on it?
- Re: This audience uses email alot- not txt

+1-617-257-
I guess more two-way and more interaction
- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

+1-352-514-
You're not old! Thx. Call me next week if u wanna chat about the steak

+1-407-301-
Very powerful! Its a great practice. Re: ripping and link attributing between speakers

+1-321-446-
I do. But my blog gets the guestpost 1st. Re: Do u post other blogs on ur blog

+1-617-257-
Call me anytime next week about high traffic blogs that will accept my blog posts. If u can text me two min before you call me that'd be great. LarryChiang

+1-404-931-
#hiLarryOus Re: Average age of the room is dropping by the minute.

+1-801-791-
Call me anytime next week about "concrete, specific examples & bits"- Txt me two min before you call me that'd be great. LarryChiang

+1-321-446-
I'm conf friends w/ Arriana Re: R u linked to Huffington Post

+1-813-789-
Call me anytime next week about "emerging technology". If u can text me two min before you call me that'd be great

+1-813-789-
- Re: A couple of min emerging technology please

+1-321-446-
- Re: R u linked to Huffington Post

+1-801-791-
- Re: Give us more concrete, specific examples of the bits you are teaching. Thx.

+1-404-931-
- Re: Average age of the room is dropping by the minute.

+1-617-257-
- Re: Do you have a list of high traffic blogs that will accept my blog posts?

+1-321-446-
- Re: Do u post other blogs on ur blog

+1-352-514-
- Re: Interesting ideas. There's a difference between 'clever' and dishonest. It may be a generational thing (I'm an old guy), but several ideas of yours sugg
- Re: est sizzle w/out steak

+1-617-257-
- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

+1-813-789-
- Re: This audience uses email alot- not txt

+1-407-301-
- Re: Have you ever used a monitor to view questions/streams privately
Maurice A. Ramirez

+1-303-885-
- Re: LinkedIn experts: Mike O'Neil & Lori Ruff

+1-416-918-
- Re: Great content, but here's a shout out for Patricia Fripp: spend some time with her.

+1-443-983-
- Re: I'm doing a keynote to a very large, tech savvy audience in Asia next month. I haven't been planning on any 2 way tech interaction. What do you suggest?

+1-615-482
- Re: Is an after party an actual event? Please explain.

+1-240-893-
- Re: Is email marketing over?

+1-610-716-
- Re: Don't let THIS audience control you. We're here to learn from YOU, not random willy-nillies

+1-416-278-
- Re: What were names of Linked In experts?

+1-720-334-
- Re: How do you do a feed while you're speaking?

+1-414-852-
- Re: Focus on TWO WAY KEYNOTE

+1-813-789-
- Re: Lot's of folks here don't speak geek.

+1-407-301-
- Re: What is Old School Stuff?
Maurice A. Ramirez

+1-407-967-
- Re: I have an email newsletter but not a blog. Is this a mistake?

+1-407-301-
- Re: Repeat all questions & items
Maurice A. Ramirez

+1-404-931-
- Re: Sorry if you already said, who are you on Twitter? Im @VCEMonk in the back with a tie. Fred


http://www.whattheydontteachyouatstanfordbusinessschool.com/blog

--Lorenzo

What They STILL Don't Teach at NSA

What They STILL Don't Teach at NSA

By Larry Chiang

News flash. The public speaking inustry is in flux.

While I have some ideas that were recently accepted as the new truth... I actually have more scandalous ideas that are WAY more effective.

Here are some highlights from my keynote at the NSA Convention in the order that I'm writing them :-)

-1- Social Media in Under 20 Minutes Per Week

Just don't do it.

How old school am I? I am SO old school I'm not on LinkedIn.

The first 20 minutes I'd spend writing blog posts.

Like this one.

In concusion... Blogging = good. Update statues = bad

-2- What Patricia Fripp Does Not Teach.

I'm working on a new technique that battles 'partial attention disorder'... Its called "Pull Yourself Out of a Self Created Tail Spin On Stage".

You see our audiences cheat on us all the time with their cell phones and laptops. It augments attention wander-fication...

I don't like that.

I solve it in a bunch of ways.

One way is to put myself in "danger" by speaking out of control on stage. One technique is creating a tailspin where my speech is temporarily out of control.

For example, in the article, "8 Tips CS Majors Use to Be Like Pro Speakers", I recommend freezing up on stage. And then unfreezing.

You see mammals love to observe other mammals in distress. Admit it. You watch the hunting scenes on Animal Planet and you gape at the fender bender on the Highway 101.

Cause a pretend difficulty on stage and then recover to captivate 110% of the attention from stage during this 'partial attention economy'

-3- Perform "Two Way Keynotes"

Let Your Audience PDA. PDA is personal digital Assistant.

I let people control me the keynote speaker with their smart phone.

How?!

They can text message me a question.

Many things is two way now. Blogs are two-way.
Newspapers are one-way. And like dinosaurs that don't change, one-way will die.

Me I like living so I'm adapting my old school ways.

-4- Give Your Audience a Physical Reaction

I like making an audience taste both the sweet and the sour

The sour gets a physical reaction

-5- Charge a Deposit When You Speak For Free

Ever get burned when a free gig goes south or gets cancelled?

This is how I solve the free speech problem.

I charge the organization a "deposit".

So lets say I'm speaking at Boy Scouts of America or Alpha Kappa Psi's National Convention... I normally charge 20X, but those kids want me and negotiated me down to x. I say, look, let me 'sponsor' the event and I'll speak for free.

But pay me the X and if you don't mother scrachin' change my deal... I'll give you your X back

Done.

You speak with a quasi contract and Boy Scouts of America / Alpha Kappa Psi / Southern Baptist Ministers of America won't change/cancel/alter/fire your gig.

-BONUS- Star in Social Media By Doing Cool Real World Stuff

Get into other people's social media stream

For example, when I spoke at NSA... I didn't Twitter or Facebook (even though I'm friends with Evan and Mark, CEOs of twttr, fBook)

Let me repeat that. I didn't Facebook update or Tweet the grand fact that I was speaking. I just let others do it for me.

For example: Here's a Twit Pic

My 20 Minutes are up. Text me if u need me
650-283-8008

If you see a typo, email it to me larry @larrychiang dot com

My Next article(s) on "What They Don't Teach at NSA"

-Leave Your Book Sold-Out And Never Walk Around With It

-Be More Entrepreneurial Getting Leads to Speak

-Crash Conferences and Speak at Ones That You're Not Invited To

+1-407-301-
- Re: I know... Wanted you to tell Diane Lapp in the audience

+1-407-967-
Do BOTH Re: email newsletter + a blog. Call me anytime next week

+1-407-301-
Maurice, Old School = blogging
+1-813-789-
Did I do ok making it less geek?

+1-414-852-
Wisconsin!, Call me anytime next week about TWO WAY KEYNOTE-If u can text me two min before you call me that'd be great. LarryChiang

+1-720-334-
Call me anytime next week about doing a feed while speaking-If u can text me two min before you call me that'd be great. LarryChiang

+1-416-278-
Ans: Mike O'Neil & Lori Ruff. And DavidNoir
Q: What were names of Linked In experts?

610-716-
Is this REALLY David N. :). Btw, thx for the tweet + support

+1-240-893-
Nope, I like email marketing. Thx for coming! Call me if u need me

+1-615-482-
Call me anytime next week about afterparty. If u can text me two min before you call me that'd be great. LarryChiang

+1-443-983-
Call me anytime next week about 2 way tech interaction-If u can text me two min before you call me that'd be great. LarryChiang


+1-416-918-
Thx for coming and thx for Fripp recommendation

Mike O'Neil & Lori Ruff

+1-303-885-
Thx! Re: LinkedIn experts: Mike O'Neil & Lori Ruff

+1-407-301-
I do when the producing conf has a budget :-)
- Re: used a monitor to view questions/streams privately

+1-813-789-
I love email. I'm not great at email. Wanna do a guestpost on it?
- Re: This audience uses email alot- not txt

+1-617-257-
I guess more two-way and more interaction
- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

+1-352-514-
You're not old! Thx. Call me next week if u wanna chat about the steak

+1-407-301-
Very powerful! Its a great practice. Re: ripping and link attributing between speakers

+1-321-446-
I do. But my blog gets the guestpost 1st. Re: Do u post other blogs on ur blog

+1-617-257-
Call me anytime next week about high traffic blogs that will accept my blog posts. If u can text me two min before you call me that'd be great. LarryChiang

+1-404-931-
#hiLarryOus Re: Average age of the room is dropping by the minute.

+1-801-791-
Call me anytime next week about "concrete, specific examples & bits"- Txt me two min before you call me that'd be great. LarryChiang

+1-321-446-
I'm conf friends w/ Arriana Re: R u linked to Huffington Post

+1-813-789-
Call me anytime next week about "emerging technology". If u can text me two min before you call me that'd be great

+1-813-789-
- Re: A couple of min emerging technology please

+1-321-446-
- Re: R u linked to Huffington Post

+1-801-791-
- Re: Give us more concrete, specific examples of the bits you are teaching. Thx.

+1-404-931-
- Re: Average age of the room is dropping by the minute.

+1-617-257-
- Re: Do you have a list of high traffic blogs that will accept my blog posts?

+1-321-446-
- Re: Do u post other blogs on ur blog

+1-352-514-
- Re: Interesting ideas. There's a difference between 'clever' and dishonest. It may be a generational thing (I'm an old guy), but several ideas of yours sugg
- Re: est sizzle w/out steak

+1-617-257-
- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

+1-813-789-
- Re: This audience uses email alot- not txt

+1-407-301-
- Re: Have you ever used a monitor to view questions/streams privately
Maurice A. Ramirez

+1-303-885-
- Re: LinkedIn experts: Mike O'Neil & Lori Ruff

+1-416-918-
- Re: Great content, but here's a shout out for Patricia Fripp: spend some time with her.

+1-443-983-
- Re: I'm doing a keynote to a very large, tech savvy audience in Asia next month. I haven't been planning on any 2 way tech interaction. What do you suggest?

+1-615-482
- Re: Is an after party an actual event? Please explain.

+1-240-893-
- Re: Is email marketing over?

+1-610-716-
- Re: Don't let THIS audience control you. We're here to learn from YOU, not random willy-nillies

+1-416-278-
- Re: What were names of Linked In experts?

+1-720-334-
- Re: How do you do a feed while you're speaking?

+1-414-852-
- Re: Focus on TWO WAY KEYNOTE

+1-813-789-
- Re: Lot's of folks here don't speak geek.

+1-407-301-
- Re: What is Old School Stuff?
Maurice A. Ramirez

+1-407-967-
- Re: I have an email newsletter but not a blog. Is this a mistake?

+1-407-301-
- Re: Repeat all questions & items
Maurice A. Ramirez

+1-404-931
- Re: Sorry if you already said, who are you on Twitter? Im @VCEMonk in the back with a tie. Fred


http://www.whattheydontteachyouatstanfordbusinessschool.com/blog
--Lorenzo

Ode to VentureBeat Entrepreneurs @ MobileBeat 2010

By Larry Chiang
http://www.whattheydontteachyouatstanfordbusinessschool.com/blog

Here at Mobile Beat, I'm writing a sonnet.
Startups here demo, some sing for VC,
Look a super-angel! So very on it.
Just four minutes to sell. It so impress'd me.

Most at the mic, are clearly engineer...
CS Major CEO, so way to go.
Scoble and Owen looked lean - Yes I sound queer
Getting financing is easy, you just have to hoe.

Congrats you just listed your first iPhone app
You should now go pitchrob Coneybeer
A couple mill in funding puts you on the map
#AfterParty on floor four'll have more 'an beer!

Tune into Day Two - see the Uber Phone (tm),
Call me @6502838008- sellin' the cellie o BradStone

--Lorenzo

Ode to VentureBeat Entrepreneurs @ MobileBeat 2010

By Larry Chiang
http://www.whattheydontteachyouatstanfordbusinessschool.com/blog

Here at Mobile Beat, I'm writing a sonnet.
Startups here demo, some sing for VC,
Look a super-angel! So very on it.
Just four minutes to sell. It so impress'd me.

Most at the mic, are clearly engineer...
CS Major CEO, so way to go.
Scoble and Owen looked lean - Yes I sound queer
Getting financing is easy, you just have to hoe.

Congrats you just listed your first iPhone app
You should now go pitchrob Coneybeer
A couple mill in funding puts you on the map
#AfterParty on floor four'll have more 'an beer!

Tune into Day Two - see the Uber Phone (tm),
Call me @6502838008- sellin' the cellie o BradStone


--Lorenzo

Best of the Bay Party / July 1 / 7pm / Discount code = AA4A

I'm going at 6pm for VIP, but the party starts at 7pm, July 1

See the menu featuring 100+ restaurant tastings
http://www.sanfranmag.com/bestof/

The Larry Chiang secret discount code= AA4A. It expires in 24 hrs

This is a party I'd crash if I weren't already co-hosting

CONTEST: I've tix to win if you tweet

"This party looks cool, who else is in besides @larrychiang http://www.sanfranmag.com/bestof/ Disc code= AA4A RT & u might win tix"


--Lorenzo

How to Collect on a Claim, Even After a Low-Ball Offer

Hi there!

I appreciate the recent post bringing light to this topic matter written by Amy Freeland.

It’d be cliche if I were to point out mistakes or refute Mr Griffin Hammond’s position. Yes, he runs social media for State Farm. Yes, I am on the opposite side of a social media war.

I will skip the cliche rebuttal and go right to this…

...a party invitatation: The Social Media War party. Pizza is on State Farm. And remember… just like in life, if State Farm doesn’t pay for the pizza, Larry Chiang will. RSVP by texting me 650-283-8008 or going to http://bit.ly/buster10. Or if you have twitter, hold your spot with a Tweet

The party is at SXSW, South by Southwest. It is in Austin and it is for tech geeks. People call it geek spring break. I call it a great venue to publicize how consumers can use social media to correct a wrong.

Larry
P.S. My office #s are 650-566-9600 and 630-705-5555. If you’re a blogger, text me two min before you call me with just your first name ONLY in BOLD so I know to pick up ur call

PPS I hereby waive all privacy rights. State Farm, I grant you the authority to publish anything true and available to you.

PPPS State Farm’s first money offer was on the 38th day. Very calculated. Very systematic. The consumer is at a distinct disadvantage after 30+ days of storage

PPPPS The car is at University and High street displaying the sign, “State Farm = Bad”

PPPPPS Before this social media war, I asked for an apology from @statefarm. Zero response. I then tweeted it and others retweeted it. See if you know any of these top bloggers, journalists and editors – http://post.ly/K2H1

PPPPPPS After my Yelp review of State Farm in Palo Alto CA,
http://bit.ly/statefarmFeb2

an anonymous person mimicked my State Farm review in my name the very next day
http://bit.ly/statefarmFeb3

Yelp is checking into the IP address of the reviewer right now.